Facebook Pixel by PixelYourSite – Events, WooCommerce & Easy Digital Downloads

Description

Manage the New Facebook Pixel With Just a Few Clicks. WooCommerce and Easy Digital Downloads integration.

The New Facebook Pixel can be a very powerful tool for anyone doing Facebook ads, and with the PixelYourSite plugin, you can unleash its real potential.

Take a look at this video to see the plugin in action:

PixelYourSite will help you insert the Facebook pixel code on every page of your site with just one click and set up Custom or Standard Events.

There is an automatic WooCommerce and Easy Digital Downloads setup that will configure all the necessary standard events for you. You don’t have to add any event yourself.

Facebook Dynamic Ads (Promote a product catalog) is fully supported for WooCommerce and Easy Digital Downloads, with ViewContent, AddToCart and Purchase events being added on the corresponding pages (content_ids and content_type are pulled automatically by the plugin).

The plugin is Custom Audience Super-Friendly, extracting content_name, post_type, content_ids, content_category on every page of your site. Tags and product tags are tracked by the pro version of the plugin.

You’ll find a Learning Section on our website, with helpful articles that answer to our users common (and sometimes uncommon) questions, together with top notch “how to” pages.

Find more info about how to use the FB pixel plugin – Click here

Not ready to install yet? Read on some of the key features that make PYS a powerful tool in any Facebook marketer arsenal.

PixelYourSite Key Features:

  • You can insert the pixel on every page of your website with just ONE click. No need to edit any posts or pages

  • Optimize your site for Facebook Custom Audiences. We add a special event (GeneralEvent) on every page that will send Facebook key parameters, like content name, content ID, category name and post type. You can use them to create super-powerful Custom Audiences to retarget with your ads, or to expand your reach with Lookalike Audiences (we have a free guide and helpful articles on how to do it)

  • Search Event on the search page with the search string pulled as parameter – super useful for creating search based Custom Audiences

How to use the Search Event:

Retargeting the users that performed a search on your site is a smart strategy because this is a highly engaged audience that knows you and it’s interested in what you offer.

It can be a good idea to go a little further and create Custom Audiences based on a few important keywords that potential buyers might search for.

  • Delay Events, so you don’t spend your money on retargeting bouncing visitors.

  • You can turn ON/OFF the pixel based on user roles (remove it for admins, editors and so on)

  • You can set up and track Standard or Custom Events and add parameters for each of them

  • All the events will have a domain name parameter, so you can easily create Custom Audiences from events when you have more than one site

  • Traffic Source and URL tags (UTM) are added to all the events and you can use them to create Custom Audiences based on where your visitors are coming from. It is possible to track a particular Facebook Ad too. (Pro Version)

You can create Custom Audiences based on where the traffic is coming from, like Google, Facebook or a particular referer.

Additionally, if you are using URL parameters they will be tracked and added as parameters for all your events. This is extremely useful because you can create Custom Audiences from people coming from a particular ad or campaign, for example.

  • Dynamic Events: optimize your Facebook Campaigns for actions on your website (CLICKS on links, buttons, forms, page scroll or mouse over). Works with almost all forms or pop-up plugins. (Pro Version)

Fire a Dynamic Event when the visitor performs a key action on your site and optimize your ads for that event (perfect for affiliate sites, newsletter signups and so on).

Additionally, you can create Custom Audiences based on dynamic events. These are people with a high interest in your products or offers and you can retarget them successfully.

With PixelYourSite PRO you can fire Dynamic Events:

  • When a URL is clicked
  • When a CSS element is clicked (any form button, for example)
  • When the mouse is moved over a page element
  • On page scroll (scroll percent).
  • Track conversion value for standard and custom events

  • Track tags and use them for Custom Audiences (Pro Version)

  • Enable Advanced Matching – this new FB feature increases the chances to correctly identify users visiting your website without being logged to their Facebook accounts. The plugin will automatically send to Facebook the data you have about the visitors. (Pro Version)

What’s the deal with the GeneralEvent

The plugin will fire a GeneralEvent that can be used in two different ways:

1. Custom Audiences – you can create Custom Audiences using Website Trafic > Custom Combination > Event. From here you can select the GeneralEvent and add the desired parameters.

The GeneralEvent will have the following parameters:

  • post_id
  • post_type (it will pull the WordPress post type, like post, category and so on)
  • content_category (for posts, it will show the post category)
  • domain (it will pull the domain name – useful if you are using the pixel on more than one sites)
  • tags – pro version

How to use the GeneralEvent for Custom Audiences

Example: you can create a Custom Audience from people that viewed articles from one specific category in the last 30 days or people that visited articles having one or more tags, a particular page (using the name or the ID), or content that has a particular word in the name.

2. Custom Conversions – similar to Custom Audiences, you can create Custom Conversions based on the GeneralEvent.

Example: You can define a Custom Conversion when someone reads at least 3 articles from a particular category, or when it lands on a specific page, or on any article that has a particular tag.

Because this is such a useful feature, we made a special guide that you can download for free: Click here for the guide

Superb WooCommerce Integration

Tested with WooCommerce 3

  • You can insert the Facebook pixel and start tracking events on any WooCommerce website with just a few clicks (Purchase, ViewContent, AddToCart, InitiateCheckout)

  • Out of the box Facebook Dynamic Ads (promote a product catalog) pixel setup for your Woocommerce website (we also have a dedicated feed plugin for Facebook Dynamic Ads Product Catalog)

  • Dynamic AddToCart is fully supported (the AddToCart event will fire on add to cart button click)

  • Track conversion value for WooCommerce

  • WooCommerce Conversion Value Optimization: You can include or exclude TAX for all the WooCommere events and Shipping cost for the Purchase event. You can use the full product price or just a percent of the price for each event Value. You can also set a general value for each event. (Pro Version)

  • You can turn ON/OFF each WooCommerce event.

  • You can turn ON/OFF value for each WooCommerce event.

  • Delay the WooCommerce ViewContent Event, so you don’t spend your money on retargeting bouncing visitors (Pro Version)

  • Super-Powerful Custom Audiences for WooCommerce: – we automatically track product name, product category and product tags. You can use them to create highly targeted Custom Audiences for improved retargeting campaigns. (Pro Version)

  • Improved Purchase Event – The purchase event will have payment and shipping methods, client city, state and country, plus use of coupons and coupons names tracked as parameters. (Pro Version)

With the Improved Purchased Event you can create extremely useful Custom Audiences and retarget them with highly efficient ads.
Example: Clients that bought products from category X for at least $100 and that never used coupon ABC.

Retargeting this audience with products from the same or similar category and give them the coupon ABC might be a winning strategy.

  • Advance Matching is supported for all the events – this is a useful feature from Facebook that increases the chances to correctly identify users visiting your website without being logged to their Facebook accounts. Not sure what “Advanced Matching” does? We have not one, but two articles with more details on our site. (Pro Version)

With Advanced Matching ON, the plugin will send to Facebook the data you have about your clients, like their names, address, email or phone, improving conversion attribution and retargeting

  • WooCommerce Affiliate Products Events: you can add a dynamic event that will trigger on affiliate button clicks (Pro Version)

  • WooCommerce PayPal Standard Events: you can add a dynamic AddPaymentInfo event that will trigger on WooCommerce PayPal button clicks (Pro Version)

  • Fully tested with the latest version of WooCommerce

Easy Digital Downloads Integration

  • You can insert the Facebook pixel and start tracking events on any Easy Digital Downloads website with just a few clicks (Purchase, ViewContent, AddToCart, InitiateCheckout)

  • Out of the box Facebook Dynamic Ads (promote a product catalog) pixel setup for your Easy Digital Downloads website.

  • Dynamic AddToCart is fully supported (the AddToCart event will fire on add to cart button click)

  • Track conversion value for Easy Digital Downloads (Pro Version)

  • Easy Digital Downloads Conversion Value Optimization: You can include or exclude TAX for all the Easy Digital Downloads events. You can use the full product price or just a percent of the price for each event Value. You can also set a general value for each event. (Pro Version)

  • You can turn ON/OFF each Easy Digital Downloads event.

  • You can turn ON/OFF value for each Easy Digital Downloads event.

  • Set up a general value for each Easy Digital Downloads event.

  • Delay the Easy Digital Downloads ViewContent Event, so you don’t spend your money on retargeting bouncing visitors (Pro Version)

  • Super-Powerful Custom Audiences for Easy Digital Downloads: – we automatically track download name, download category, and download tags. You can use them to create highly targeted Custom Audiences for improved retargeting campaigns. Transaction day, month and year are also tracked as parameters, together with transaction type (free or paid). (Pro Version)

  • **EDD License Software* integration: license version and license time limit are added as parameters, giving you the possibility to split your custom audiences based on this info.

  • Improved Purchase Event – The purchase event will have payment methods, client’s city, state and country, plus use of discount codes and the discount codes names tracked as parameters. (Pro Version)

With the Improved Purchased Event you can create extremely useful Custom Audiences and retarget them with highly efficient ads.
Example: Clients that bought download X for and that never used the discount code ABC.

Retargeting this audience with downloads from a similar category and giving them the discount code ABC might be a winning strategy.

  • Advance Matching is supported for all the events – this is a useful feature that increases the chances to correctly identify users visiting your website without being logged to their Facebook accounts. (Pro Version)

With Advanced Matching ON, the plugin will send to Facebook the data you have about your clients, like their names, address, email or phone, improving conversion attribution and retargeting results.

**The Pro Version was seriously improved:

NEW: insert ANY script with our new Head/Footer option.

What’s next

We are working on some new handy features for the plugin and we will release them soon.

Pixel Helper Errors

If you are testing your pixel with Pixel Helper Chrome Extension, it is possible that you will see some errors:

Facebook Pixel can’t match products

It means that the product ID is not found in a Dynamic Ads Product Catalog. If you are not doing Dynamic Ads, or if that event is not Dynamic Ads related, then you are fine. Otherwise, check your product catalog feed and make sure that the product ID is present in there.

For more details on how to use Facebook Pixel Helper and how to interpret its reported errors read this special Pixel Helper article

Let’s start now! Join other thousands of users and install the plugin, because it is easy to use, and will help you with your Facebook campaigns for real

Screenshots

  • Add your Facebook Pixel ID and the plugin will insert the code on every page of your website
  • You don’t have to copy/paste all the pixel code, but just the pixel ID. You can find it in your Ads Manager, under Pixels
  • The Search Event will pull each search on your site as a parameter. You can use it to create Custom Audiences
  • The GeneralEvent is triggered on every page and can be used for Custom Audiences. We have a free guide on how to use it, liked from the plugin itself
  • Adding events to any URL of any page of your website is easy: just add the URL, select event type and fill the desired parameters values
  • If you want you can insert a custom event code
  • Or you can select a standard event and use the default parameters
  • WooCommerce integration comes with out of the box Facebook Dynamic Ads setup
  • These are the normal events on a WooCommerce thank you page: the Purchase event has content_ids and content_types (required by Dynamic Ads). The reported error for the GeneralEvent can be ignored (as explained in the help pages)

Installation

  • From the WP admin panel, click \”Plugins\” -> \”Add new\”.
  • In the browser input box, type \”PixelYourSite\”.
  • Select the \”PixelYourSite\” plugin (authored by \”PixelYourSite\”), and click \”Install\”.
  • Activate the plugin.

OR…

  • Download the plugin from this page.
  • Save the .zip file to a location on your computer.
  • Open the WP admin panel, and click \”Plugins\” -> \”Add new\”.
  • Click \”upload\”.. then browse to the .zip file downloaded from this page.
  • Click \”Install\”.. and then \”Activate plugin\”.

OR…

  • Download the plugin from this page.
  • Extract the .zip file to a location on your computer.
  • Use either FTP or your host’s cPanel to gain access to your website file directories.
  • Browse to the wp-content/plugins directory.
  • Upload the extracted wp_edit folder to this directory location.
  • Open the WP admin panel.. click the \”Plugins\” page.. and click \”Activate\” under the newly added plugin.

FAQ

We maintain an up to date FAQ page on our site:

Click here for the FAQ page

Installation Instructions
  • From the WP admin panel, click \”Plugins\” -> \”Add new\”.
  • In the browser input box, type \”PixelYourSite\”.
  • Select the \”PixelYourSite\” plugin (authored by \”PixelYourSite\”), and click \”Install\”.
  • Activate the plugin.

OR…

  • Download the plugin from this page.
  • Save the .zip file to a location on your computer.
  • Open the WP admin panel, and click \”Plugins\” -> \”Add new\”.
  • Click \”upload\”.. then browse to the .zip file downloaded from this page.
  • Click \”Install\”.. and then \”Activate plugin\”.

OR…

  • Download the plugin from this page.
  • Extract the .zip file to a location on your computer.
  • Use either FTP or your host’s cPanel to gain access to your website file directories.
  • Browse to the wp-content/plugins directory.
  • Upload the extracted wp_edit folder to this directory location.
  • Open the WP admin panel.. click the \”Plugins\” page.. and click \”Activate\” under the newly added plugin.
Do I need to copy/paste the full Facebook Pixel code somewhere?

No, you just have to enter your pixel ID in the dedicated field. The plugin will do the rest for you.

Where can I find the Facebook Pixel ID?

You can find it here:
https://www.facebook.com/ads/manager/pixel/facebook_pixel

Can I use the plugin for Custom Audiences or Custom Conversions?

Absolutely yes! Actually, the plugin will super-optimize your site for Custom Audiences and Custom Conversions.
You will be able to create the classical ones based on URLs, but also Custom Combinations, like people who visited posts from category XYZ, or tagged with tag ABC in the last 30 days.

Use the PRO version, and you’ll be able to do crazy things, like targeting people that came from Google and visited products under category “blue widget”, or clients who bought products of at least $100, using the discount coupon “promo”.

I used the old Facebook Pixel, will my audiences still work?

Yes, they will, you won’t lose anything.

Does it work with WooCommerce?

Yes, it does. The plugin adds all the necessary events, like ViewContent, AddToCart, InitiateCheckout and Purchase. This way you can easily track conversion and conversion value.

Do I have to manually add the events for WooCommerce?

No, you don’t, the plugin will take care of everything for you.

Does it work with Easy Digital Downloads?

Yes, it works in the same way it does with WooCommerce.

Does it work with Dynamic Ads (promote a product catalog)

Yes, all the WooCommerce and EDD pixel events are Dynamic Ads ready.

Can I fire additional events if I need to?

Of course, you can fire any type of event (standard or custom) on any URL of your site. You can also use a partial URL by adding a * at the end of it (this way all the URLs starting with that string will be targeted).

With the PRO version, you can use Dynamic Events and fire them on:

  • clicks on external or internal links
  • clicks on CSS elements, like form buttons
  • mouse over CSS elements
  • page scroll
Will your plugin increase the loading time of my site?

The plugin itself is really fast. However, you have to remember that the pixel has to communicate with Facebook to send all the data, and this will add a little load on your site.

Will this impact on your visitors? No, because all the requests are asynchronous, meaning that the browser will continue to load and your users will not see any delay whatsoever.

Are there any known incompatibilities with other themes or plugins?

Any program, service, code or plugin that adds the Pixel Code, since you can’t have two similar pixels on a page.

  • We had a problem with Mamaya, a retargeting service
  • It won’t work with LeadPages or any similar system because those pages are generated outside WordPress

If any incompatibilities will arise we will add them here and, of course, will try to fix them as soon is possible.

I have the pixel installed on my website and I am running a Facebook Campaign, but the reports are confusing me. How can I see my campaign results?

We have an article about how to create Custom Reports:
How to optimize your Facebook Ads Reports for events tracking

Reviews

Buy buy buy

If you want to run multiple facebook pixels, you have to buy the pro version and the add-ons. Like the pro versions shouldn’t be enough.

Not working 🙁

I paste my facebook pixel code, check the ‘Activate plugin general settings’ and hit Save Settings. The tracking code does not get inserted into the site. Checked via Facebook Pixel Helper chrome extension.

No Chance

Had my site load time clocked at between 1.9 and 2 seconds, was quite happy with it. Installed this plugin and never bothered to check the new load time. Just did, 3.2 seconds. Deactivated your plugin, it went back to 2 seconds. I Noticed the way your plugin calls FB being one of the main culprits in my load time.

Quickest I’ve ever uninstalled a plugin. You may want to look at that. I’d consider being a paid customer if your plugin didn’t slow my site down so drastically.

So Many Ads!!!

I’m currently trying to figure out why Facebook records every sale on my site, whether the sale originated with Facebook or not, which makes the pixel useless. I find this plugin rather complex and hard to fathom, and made much more so by the relentless, pervasive, intrusive ads to upgrade to pro. I know you need to make a living, but come on!

Read all 117 reviews

Contributors & Developers

“Facebook Pixel by PixelYourSite – Events, WooCommerce & Easy Digital Downloads” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

PixelYourSite 5.0.7

  • Purchase event 0 value error fixed (there wasn’t any value parameter when the order value was zero)

PixelYourSite 5.0.6

  • Facebook for WooCommerce extension integration updated to match the new ID logic (PixelYourSite can be used together with Facebook for WooCommerce extension – this way you can have a Facebook shop without losing our powerful pixel features)

PixelYourSite 5.0.5.2

  • Quick fix for a small error with our previous release (we didn’t included all the files)

PixelYourSite 5.0.5

  • Treat WooCommerce variable products like simple products – useful if your Product Catalog doesn’t include variations. When ON, ViewContent content_type will be product and the main item ID will be used for all events instead of the variation item.

PixelYourSite 5.0.4

  • Changed WooCommerce ViewContent event content_type to product_group for variable products

PixelYourSite 5.0.3

  • WooCommerce and EDD content_ids potential issue fix (the content was not correctly wrapped, leaving room for errors when SKU was used instead of the default WordPress IDs)

PixelYourSite 5.0.2

  • Added agent identifier (dvpixelyoursite) as we were directly requested by Facebook
  • Checked and confirmed WooCommerce 3 compatibility
  • Dynamic WooCommerce Events Value based on the product price
  • Facebook for WooCommerce support

PixelYourSite 5.0.1

  • WooCommerce 2.7 compatibility update: we made sure everything works with the latest WooCommerce version.

PixelYourSite 5.0

  • Easy Digital Downloads Integration – Dynamic Ads (promote a product catalog) are fully supported.

  • WooCommerce & Easy Digital Downloads events global value.

PixelYourSite 4.0.3

  • Important security updates

PixelYourSite 4.0.2

  • WordDpress 4.7 compatibility checked

  • Manage Events buttons fixed – they were not looking right on WP 4.7

PixelYourSite 4.0.1

  • fixing minor bugs

PixelYourSite 4.0.0

  • From version 4.0 the plugin uses JS to trigger the code. This allows us to add new useful features.

  • Delay Event option added for the GeneralEvent

  • Head/Footer option – you can decide where the pixel JS will be called. The default setting is in the page head.

  • Various text changes to reflect the new pro features

  • WooCommerce SKU id possible error fix

PixelYourSite 3.1.0

  • Changing GeneralEvent parameters names to avoid Pixel Helper warning (post_id and post_type are now being used)

  • Updating new pro features (tracking tags, advanced matching)

  • Minor fixes and code changes

PixelYourSite 3.0.3

  • Fixing PHP warnings and errors

  • Fixing encoding problems

  • Fixing incompatibility with some themes

PixelYourSite 3.0.2

  • Small fixes related to some possible HTML errors

  • Admin Notice modifications

PixelYourSite 3.0.1

  • Fixing potential problem with importing settings from older versions

PixelYourSite 3.0

This is a major release, with a new design and new features:

  • Completely new design

  • New GeneralEvent feature for improved Custom Audience building (with a free guide)

  • ON/OFF option for user roles

  • Improved Events and Dynamic Events control

  • Facebook Dynamic Ads Pixel Setup for WooCommerce

PixelYourSite 2.2.4

  • Fixed a few back*end errors and conflicts

  • Adding new currencies

PixelYourSite 2.2.3

  • Learning links updated

  • Minor PHP warning fixed

PixelYourSite 2.2.2

  • Minor fix for admin notice

PixelYourSite 2.2.1

  • Fixing not closing admin notice error

PixelYourSite 2.2

  • Introducing Dynamic Events (pro)

  • Introducing our new Learning Section

PixelYourSite 2.1

  • Introducing new WooCommerce Paypal Standard events (pro)

PixelYourSite 2.0

  • This update adds full control on Standard Events, with the possibility to define all the available parameters for each event

  • You can also add the code for each event with the new event text field. This also lets you define custom events

  • WooCommerce Affiliate Products events: you can define events that will trigger on affiliate buttons clicks

  • Fixed a potential error for the WooCommerce Purchase Event

PixelYourSite 1.05

  • Updated offer for the PRO version

PixelYourSite 1.04

  • Fixed fresh install error (when no settings saved)

PixelYourSite 1.03

  • Fixed “Select options” error for variable products on categories pages

PixelYourSite 1.02

  • Fixed currency symbol error
  • Added super special offer for the PRO version

PixelYourSite 1.01

  • Dynamic AddToCart event for WooCommerce (the AddToCart event will trigger when a users click on the add to cart button)
  • Dynamic AddToCart works with WooCommerce shortcodes.
  • Fixed a false error that was reported for the Purchase WooCommerce event by Pixel Helper extension on the Thank You page.

PixelYourSite 1.0

  • A new plugin is born: It will let you manage the Facebook Pixel with just a few clicks