Forget misleading ratings/reactions. Capture accurate data you can actually use when people share the intensity of how they feel about your content.

Providing your readers and users with the best experience and content requires that you get them fully engaged. In order to accomplish that, it is imperative that you accurately capture how they feel about their experiences…in real-time in order to empower you to react, adapt and improve.

We’ve made it easy and seamless for you to do just that! Morphii makes the critical feedback loop more engaging for them by allowing them to simply share their experiences and the intensity of them rather than ask them to try to explain themselves through overly simplistic reaction tools or traditional rating scales.

That key shift in approach minimizes the bias often reflected by existing methods as well as the resulting need to interpret what often is misleading data. The unique interactive methodology Morphii employs has also proven to evoke more responses. That ensures that your outliers will no longer represent the overwhelming majority of your respondents.

The patented means by which a Morphii responder is able to mirror their genuine facial expression confirms that Morphii captures and quantifies like no other image-based tool. The direct result: You are able to make more timely, more informed decisions.

Best of all, the process puts you in control. Simply choose from a library of carefully crafted questions, place them on any webpage and you are on your way to effectively capturing what they are actually feeling and how intensely. With Morphii, you’ll better understand exactly how they feel about your brand, their user experience on your website, their recent purchase…even the content of your blog.

Check out Morphii for more information about our Free, Pro, and Pro+ plugin features, Enterprise Solutions, support and to access our knowledge base.
Also refer to our demo

Calling Remote Files and Licensing

Morphii is covered by patent #9,959,011 and requires certain external calls and protections to protect our core IP. These calls and requirements are limited to the following 3 areas:

  1. The url is used to render morphii images and adjust/calculate response values.

  2. All use of Morphii requires a License, even when its use is free.

How to Install Morphii Plugin for WordPress


  • Once the plugin is installed & activated, find the Morphii Reviews Tab in the Wordpress Dashboard, and select Settings

  • Within the Settings menu, find the license tab & select.

  • Select “Get Your Morphii License Key”

  • Copy your Account ID & Client Key

  • Paste Account ID & Client Key then SAVE Changes.

  • Move to the Shortcode tab in the Settings menu & copy the Shortcode

  • On the page where you’d like to ask a question add the shortcode and paste it in position, then update with the question ID(s) then Update the page.

  • View the page, make a morphii selection, set the intensity & submit!


For information on using Morphii, please visit our Frequently Asked Questions Page


June 13, 2022
Our site visitors really seem to like this plugin, which is a huge win for us. Making the feedback experience a little more fun and interactive for our readers means more authentic, more actionable data for making content and marketing-related decisions that are tailored to our audience.
May 4, 2022
In my line of work, understanding how clients and customers are feeling is critical—an in-the-moment necessity—not just during (or as a result of) massage treatments, but also when clients interact with my business online, purchase and use products, or participate in course offerings. Morphii engages my clients to share the emotional cues I rely on in-person, but in a digital world—helping me to build stronger relationships and a more informed, effective and empathetic massage practice.
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Contributors & Developers

“Morphii” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


Visit our Changelog page for up-to-date information on what has been going on with the development of Morphii.