Description
OneTag is a powerful all-in-one WordPress plugin designed to help marketers and e-commerce stores easily automate their conversion tracking across multiple platforms—without code, complexity, or technical dependencies.
Whether you’re running a WooCommerce store or generating leads through popular form plugins, OneTag helps you send high-quality conversion data using Conversion APIs to ad platforms like Facebook, TikTok, Pinterest, LinkedIn, Quora, Snapchat, and Microsoft Ads.
✅ Key Features:
Seamless Conversion API Integration
Track events like purchase, add_to_cart, lead, and more—automatically sent to your advertising platforms via server-side APIs for improved accuracy and attribution.
Works with Your Favorite Tools
OneTag integrates effortlessly with WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms, and Ninja Forms. No custom coding needed.
Product Feed Generator
Automatically create and update a daily product feed in JSONL format for Google Shopping, Adsmurai Marketing Platform, and other catalog-based advertising tools.
Smart Event Enrichment
OneTag enriches each event with maximum data—like price, currency, product ID, and more—so you get the best performance and insights from your campaigns.
Customizable & Platform-Specific
Choose exactly which events you want to track and where to send them. Flexible and future-proof.
Free Monthly Quota
Enjoy up to 5,000 server-side events per month absolutely free—no subscription required.
📦 Built for E-commerce & Marketers
OneTag is perfect for WooCommerce store owners, performance marketers, and agencies who want to simplify their tech stack and maximize conversion tracking efficiency.
Integrations
One Tag detects events from the following plugins:
– WooCommerce (purchase, add_to_cart, initiate_checkout, view_content)
– Forminator (submit)
– Contact Form 7 (submit)
– Fluent Forms (submit)
– Ninja Forms (submit)
– WPForms (submit)
External services
In order to avoid losing conversion events, all channels like Facebook or Tiktok recommend sending the events from both: Client and server side.
To achieve this we directly send the data to those channels on client side and then we use OneTag on server side to also stream it to those same channels again.
The sent data is the viewed product or lead details as well as where it happened (url, referrer, date, etc.) and the user or visitor that triggered it
On server side:
– Service Name: OneTag
– Service Use:
To store pixels information as well as making CAPI requests against the selected channels by the user.
– Sent data:
event_name, event_time, event_date, domain, event_source_url, referrer, external_id, fbc, fbp, ttp, ttclid, gclid, wbraid, gbraid, ggau, subscription_id, value, currency, content_name, content_category, content_ids, contents, content_type, hashed email, order_id, predicted_ltv, num_items, search_string, status
Full explanation of each field can be found at https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/server-event/
– When:
Whenever the user has decided to send it, on page views, on conversion events, on form submits, etc…
Terms of service and privacy policy links:
https://www.adsmurai.com/en/legal-notice
https://www.adsmurai.com/en/privacy
On front side:
This plugin will also send the same data to the channels select by the user. Like Facebook, Tiktok, Pinterest, Linkedin, Microsoft Ads, Google Analytics, etc… at the same time
as it sends it from the backend.
https://www.tiktok.com/legal/page/row/privacy-policy/en
https://www.tiktok.com/legal/page/us/terms-of-service/en
https://www.facebook.com/terms/
https://www.facebook.com/privacy/policy/
https://www.linkedin.com/legal/user-agreement
https://www.linkedin.com/legal/privacy-policy
https://policy.pinterest.com/en/pinterest-content-claiming-portal-terms-of-service
https://policy.pinterest.com/en
https://help.ads.microsoft.com/#apex/bing/ur/00001/0
https://support.google.com/analytics/answer/7318509?hl=en
https://help.quora.com/hc/en-us/sections/360000158766-Privacy
https://www.quora.com/about/tos
https://values.snap.com/privacy/privacy-policy
https://www.snap.com/terms
Blocks
This plugin provides 1 block.
- Adsmurai One Tag
Installation
Installation from within WordPress
- Visit Plugins > Add New.
- Search for Adsmurai One Tag.
- Install and activate the Adsmurai One Tag plugin.
- Create an Adsmurai account or sign in to import your existing pixels and subscriptions.
- Add Pixels from the Channels you want to track, and choose which events are of your interest.
- If you have Woocommerce, you will also see a “Feed” tab, which includes all your product catalog and that you can use to import to Adsmurai Marketing Platform, to later import it to Google Merchant, Meta, Pinterest, etc.
- You are ready to go!
Manual installation
- Upload the entire
adsmurai-one-tagfolder to the/wp-content/plugins/directory. - Visit Plugins.
- Activate the Adsmurai One Tag plugin.
FAQ
-
Is the plugin free?
-
You can install the plugin for free and it includes up to 5,000 events per month for free. For higher volumes, check the pricing.
-
Do I need Google Tag Manager?
-
No, with this plugin you can automatically track events and send them to the channels you have active campaigns on directly from your side. The plugin does not require GTM and will not interact with your existing GTM setup if you already have it.
-
Do I need a server to set up the Conversion API?
-
No, the plugin uses Adsmurai’s servers on Google Cloud to send server-side events. The server is included in all pricing plans.
-
Does the plugin comply with GDPR?
-
Yes, it does! You can choose your consent mode plugin from the list or choose your own cookie. On top of that, all personal data is encrypted by default.
-
I already had a One Tag account. Can I use it with the plugin?
-
Yes, you can sign in and import all your pixels and subscriptions.
Reviews
Contributors & Developers
“Adsmurai One Tag” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Adsmurai One Tag” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0
- First public release